Where to Start with Auntie Gwen
By:Auntie Gwen


Once upon a time in the beautiful city by the Bay, a little girl was born to plan things. She planned tea parties in the sandbox and dances at school. All the while, she dreamed of helping people make beautiful memories. I am that little girl. My name is Gwen Semenero Helbush, you can call me Auntie Gwen, and this is my story. I've been planning celebrations for as long as I can remember. My parent's house was the gathering place for friends and family; preparing for all those celebrations was a huge part of my childhood. Growing up, I planned various school functions, and later, my career took me into corporate event planning.

When it came time to plan my wedding, however, I quickly realized just how difficult and stressful the experience could be. I decided to transform my experience into a way to serve others. I began researching wedding planning, reading everything I could get my hands on; I took classes and volunteered to assist established wedding planners. Where to Start, Wedding Management launched in 1991. My corporate world experience taught me the management skills needed to work with multiple vendors and get the best for my clients. My broadcasting and theater studies in college helped frame how I see weddings, playing an essential and unique role in event production.

I love getting to know my clients. Their unique stories mean so much to me; I'm genuinely interested in learning what makes my couples and their guests truly happy. I believe knowing what you love about life, and each other is the most critical aspect of creating a meaningful wedding. In the nearly 30 years since I started my company, weddings have changed in good ways and some not so good. The best way weddings have changed is that same-sex marriage is legal (yeah!). Legal but not new, I have the privilege of helping many couples celebrate their love in unique and exciting ways then and now. My company motto has always been Love is Love, and everyone's money is green. XOXO, Auntie Gwen

Where To Start, Wedding Management Office: (510) 795-9072 ext. 101 Web: www.wtsweddings.com