Don’t Get All Tied up in “the Knot”

Moments by Wayne

The couple pleads, “We’ve been planning our wedding for over a year. We’ve spent countless hours researching locations, flowers and dresses. We’ve listened to 20 DJs, touched 75 different table cloths and marveled at photographs of other weddings. We’ve selected every verse to be recited during my wedding ceremony, chose every song and the order that they should be played in and hand made intricate favors for each guest. All we need now is someone to pull it all together on the day of my wedding. Really, we don’t need any other help.”

Whether you are much like this couple, or just can’t figure out why anybody would care about all this, one thing is for sure – you are probably unsure about what a “day of” wedding coordinator does and why you might need one. You may have discovered that some venues require that you have at a minimum, a “day of” coordinator. You just can’t believe that someone would have a stipulation like that and are trying to figure out how to dig one up with the smallest impact on your wedding budget. Sounds like some kind of a wedding industry conspiracy.

Well, have we got something to say to you! There is a wedding industry conspiracy of sorts – the wedding industry has done a poor job in explaining this service and it’s not surprising that couples are confused.

If you think about it, the phrase itself is confusing – “day of” wedding coordination implies that the coordination happens on the day of the wedding. In fact, to coordinate the activities on the day of the wedding, coordinators start working weeks and months ahead of time. Coordinators prefer to say “coordination for your wedding day.” And that’s just the beginning.

To better explain these services, we were curious to see what information was available to couples as they perused many well-known, wedding planning websites. We visited several sites to ascertain what the wedding planning information highway was lending in terms of explanation. The sites we visited are large, well respected sites that employ editors, photographers, researchers, marketing experts, writers and stylists generating an inordinate amount of wedding content.

We were hoping to find a whole section of useful information about wedding coordination. The search on these respected sites for “day of wedding coordinator”, “day of wedding planner”, etc. came up with nothing but links to companies who have paid to advertise. After some serious snooping around through respected sites, Google searches, wedding bloggers and DIY sites we found that there was a stunning lack of credible information.


Coordination for the “Day of the Wedding” is one of a full range of services available to assist with wedding planning, design and coordination – more to come in a separate blog. For now, let’s see what “day of “coordination is all about.

First, we would like to dispel some myths.

All day of coordinators are the same – all I need to compare is the price.

Are all couples or weddings the same? Of course not! Neither are the coordinators. Each has a different background, style and personality. Our creativity, ideas and approach to making each wedding stand-out should be very important for a couple to investigate. Yes, even for just the “day of!”

I need your service for just one day.

Ok! When I arrive at your wedding a few hours early, you will pull out your bulging planning book and impart on me all the details that you’ve planned and organized for the past 12 months (somewhere between getting your hair done and getting ready to say “I do”).

Then, I will spend the next few hours discussing the details with your photographer, caterer and florist (while the bridal party assembles and has questions about the processional, photos and toasts). What? The florist has not arrived yet? Sorry that you didn’t know that you should get your bridal flowers delivered two hours earlier for pictures.

Forgive the silliness, we just wanted to illustrate that the work of a coordinator that will help you pull all the details together on the day of your wedding actually starts weeks earlier and takes considerably more time than the 6 to 8-hour wedding day. On average, a coordinator for the day of your wedding will spend at least 30 hours prior to the wedding day – meeting with you, contacting each of your vendors via phone and email, developing a timeline, adjusting the timeline to reflect every last minute change, answering your questions….. In addition, it’s quite common to spend 10 to 12 hours on the day of the wedding. The coordinator is usually the first to arrive and the last to leave.

Moments by Wayne


Moments by Wayne

My recently married college roommate can do this.

While attending many weddings as a guest and even planning your own wedding certainly gives you a better sense of what’s involved in putting on a wedding, it does not make you a professional wedding planner and coordinator. Please don’t mistake the fact that there is no special training or certification required to become a wedding planner with the idea that anybody can do it. There is no certification required to become a sculptor – does that mean that anybody can pick up a slab of granite and carve out a masterpiece?

No, it’s not rocket science, but professional planners have experience in food service, space planning, managing vendors, dealing with the inevitable last minute changes and unexpected developments and interacting with family and guests, particularly when everything is not running smoothly. A professional has the experience and knowledge to give you the type of wedding day experience that you deserve.

No, it’s not rocket science, but professional planners have experience in food service, space planning, managing vendors, dealing with the inevitable last minute changes and unexpected developments and interacting with family and guests, particularly when everything is not running smoothly. A professional has the experience and knowledge to give you the type of wedding day experience that you deserve.

My day of coordinator also designs fabulous weddings – I got lucky to get two services for the price of one.

Most coordinators and planners love the creative outlet that our jobs provide to design and create moments of joy.

We are experts in color and pattern selection, we are knowledgeable about flowers, we know our way around the kitchen and can develop menus, we get to know our clients so well that we can make recommendations for style and design that would allow the couple to shine as gracious hosts on their wedding day. However, if all you need is coordination for the day of your wedding, then you already determined that you don’t need our design and planning expertise. Our work is what allows us to sustain our small businesses and families, so even though it’s quite difficult for us to talk about pricing, we would like to be compensated for our expertise and talent.

Will you please run just a few errands on my wedding day?

Delivery services and running errands is not generally included in wedding coordination. Our primary responsibility is to be on site to manage all the details, answer questions and play interference so that you can fully enjoy your day. We can always help by making arrangements for a delivery service or a courier – anything is possible when you help us understand all your needs ahead of time.


Wayne Gurnick | A Celebrated Designer & Event Maker

From his first foray into planning weddings and events in 1985, Wayne Gurnick recognized that couples needed a knowledgeable and reliable source to ease the stress associated with the process. From that, he formed his first event business, InOvations—a successful and inspired company recognized for its innovations worthy of ovations.

Today, Moments by Wayne Gurnick is the updated brand with the same set of values and service. With a passion for design, a sensitive eye for detail, and a calm and organized demeanor, Wayne works closely with those planning an event or celebration to help them realize their vision. As the trusted source for clients and others planning a singularly important celebration in Southern California and throughout the United States, he brings the highest level of panache to the process, and of course, the event.

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